VCT/305 Week 1 Digital Design

Option #1 Presentation

Option #2 Presentation

Prepare a 6- to 10-slide PowerPoint presentation explaining and demonstrating the following main design fundamentals:
      • Explain how the primary principles of unity, variety, hierarchy, dominance, proportion,

          and balance affect the design composition as a whole.
      • Describe the use of the design elements shape, space, line, size, color, texture, and

          typography as composition as a whole.
Include images that show an example of a good and a bad composition.
Discuss the principles and elements used in each image as well as why you believe the composition is good or bad.
Submit your presentation to the Assignment Files tab.

Supporting Activity: Design Evaluation
Based on the design terminology learned this week, search the web for a website that you believe has a poor design.
Discuss the overall design of each site using the design terminology. 

Supporting Activity: Individual Media Forms

Write a 200- to 300-word short-answer response that addresses the following:
Describe as many individual media forms as you can think of and how design is used in each media form.

Write a 200- to 300-word short-answer response that addresses the following:
Explain how traditional and print media are different from newer technology-based media. Address how their differences affect design approaches and advertising methodologies.

VCT/305 Week 2 Digital Design

Supporting Activity: Color
Search the web for a website that uses color especially well and one that does not. Include both URLs in your response.
Discuss why each website fits the respective criteria.
Answer the following question:
    • What would you specifically change about the ineffective use of color to fix it?

Supporting Activity: Imagery and Copyright
Consider how you can acquire images without violating copyright laws.
Search the web for two to three good copyright-free websites that offer imagery you might be able to use for the
projects in this course.
Share the URLs and discuss how you know the images are copyright-free.

Supporting Activity: Business Printing

Write a 200- to 300-word short-answer response that addresses the following:
Explain how you would design printed business materials such as business cards, letterhead stationery, envelopes, address labels, packing labels, fliers, brochures, and printed signs for your own start-up business.

Write a 200- to 300-word short-answer response that addresses the following:
What computer software would you find useful when developing printed materials for advertising?

List at least three. How much experience do you have with each?

VCT/305 Week 3 Digital Design

Individual: Business Logo

Includes Logo #1

Includes Logo #2

Includes Logo #3

Includes 3 Logo Templates

Based on the design plan you created in Week Two, create the logo for Philomena's Pet Shop using Adobe Illustrator.
The logo should be designed and saved for print (save a web version as well for next week) and the size of the logo should be no more than 200x200 pixels.
Use effective design elements and principles to create a visually appealing and professional composition.
Submit your logo as a PDF to the Assignment Files tab.

Supporting Activity: Logo Design

Search the web for at least three logos that do not have any text on them. Describe why you think each of these logos are effective. An example of a website would be the Apple Corporation logo with the apple with the bite out of it. Include a link to each logo.

Supporting Activity: Software for Print Media

Search the web for advice on the best software to use for creating printed materials. Review and share at least three different software programs. Answer the following questions: How much experience do you have with each software application? What program would you personally chose out of the choices you listed? Why?

Write a 200- to 300-word short-answer response that addresses the following:
Explain the basics of motion-based media and what this form of communication adds that is not possible with print-based media. 

Write a 200- to 300-word short-answer response that addresses the following:
Explain the basic concepts to consider when producing motion media for television, video, or web-delivered video.

VCT/305 Week 4 Digital Design

Individual: Website Design
Based on the design plan you created in Week Two, create the website for Philomena's Pet Shop using Adobe Muse.
Create a single webpage for Philomena's Pet Shop. This page should promote the client's shop, provide information to locate and contact the shop, a brief overview about the products and services provided, and any other information that you believe customers should know.
Be sure to add the logo in web format that you created in Week Three.
Also, add a page title, images, use a good color scheme, and use at least two different fonts.
Use effective design elements and principles to create a visually appealing and professional site.
Include only non-copyrighted images for the website.
Save all images, HTML files, CSS files, and other web elements within the same folder on your computer.
Compress the entire folder as a ZIP file for submission.
Submit the ZIP file containing the one-page website to the Assignment Files tab.

Supporting Activity: Effective Web Design
Search the web for a website that you believe is well designed and effectively communicates its intended message.
Share the URL.
Describe the features of effective web design from the readings this week that you notice on the site. Are there features missing that could enhance the website?

Supporting Activity: Mobile Design Considerations
Describe how smartphones differ from other mobile devices.
Answer the following questions:
• What is your favorite mobile device and why?
• How would you design an effective site that would display correctly on that particular device as well as all other mobile devices and tablets?

Write a 200- to 300-word short-answer response that addresses the following:
 Describe the 10 main steps to web development. Which step do you think is most important to a productive website?

Write a 200- to 300-word short-answer response that addresses the following:
Describe the six considerations for website design listed in this week's readings. Select one of them and explain why it is important to successful web publishing.

VCT/305 - Week 5

Learning Team: Media Design Elements Final Project
Complete the seminar presentation on the subject of design in various media forms.
Create a PDF handout to accompany the presentation that is visually appealing and shares the key points. This handout is a takeaway for participants at the seminar.
Compose a narrated presentation using Microsoft PowerPoint, Prezi, or a similar software application. The annotated presentation must outline the major design elements, principles, and processes as they relate to the various forms of media and advertising. The presentation should be at least eight slides.
Note: If using Microsoft PowerPoint, click on PowerPoint help and search for "Record and add narration and timings to a slide show".
Submit both your PDF and presentation to the Assignment Files tab.

Individual: Mobile Design
Instructions:
Based on the design plan you created in Week Two and the website you created in Week Four, create a mobile version of the website for Philomena's Pet Shop Adobe Muse. This page should be similar to the single page website created in Week Four, but must follow mobile design guidelines.
Use effective design elements and principles to create a visually appealing and professional composition.
Save all images, HTML files, CSS files, and other web elements within the same folder on your computer.
Compress the entire folder as a ZIP file for submission.
Submit the ZIP file containing the one-page mobile website to the Assignment Files tab.

Supporting Activity: Motion Media
Explain the basic concepts to consider when producing motion media for television, video, or web-delivered video.
Search the web for an article that shares best practices for creating motion media.
Share the URL in your post.

Supporting Activity: Social Media Marketing
Search on a social media site for a business that is effectively using social media.
Share the URL to the social media page.
Discuss why you believe the business is effectively using social media to promote their company.
Describe how social media fits into the overall marketing strategies of advertisers.

Supporting Activity: Smartphones and Mobile Devices

Write a 200- to 300-word short-answer response that addresses the following:

Describe how smartphones differ from other mobile devices. What is your favorite mobile device and why?

Supporting Activity: Social Media Marketing

Write a 200- to 300-word short-answer response that addresses the following:

Describe how social media fits into the overall marketing strategies of advertisers.