MKT/421 Marketing

MKT/421 Entire Class Tutorials - You have just graduated from the University of Phoenix with your Bachelor's Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.    MKT/421 Entire Class Tutorials - You have just graduated from the University of Phoenix with your Bachelor's Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.

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MKT/421 Understanding Marketing and Customer Relationships
MKT/421 You have just graduated from the University of Phoenix with your Bachelor's Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.
MKT/421 WEEK 1 UOP TUTORIALS
MKT/421 WEEK 1 UNDERSTANDING MARKETING AND CUSTOMER RELATIONSHIPS

MKT/421 Week 1

 

Everything listed for Week 1 is Included in Purchase!!

 

Individual: Understanding Marketing and Customer Relationships

Option #1: 1,078 words! A+ work!

Option #2: 1,214 words! A+ work!

Option #3: 1,282 words! A+ work!

Purpose of Assignment
Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.
Assignment Steps
Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website, and University Career Center: Crafting Your Image
Scenario: You have just graduated from the University of Phoenix with your Bachelor's Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.
Develop a 1,050-word response to the following using the scenario above:
      • Provide a definition of marketing from the American Marketing Association.

         Define the customer value proposition. Discuss the differences between the

         marketing process and advertising, the goals of creating a strong customer

         value proposition, and the unique relationship that exists between company

         and customer.
      • Use your workplace, a company you would like to work for, or an

         entrepreneurial vision and apply the concepts of the customer value

         proposition and relationship marketing to their operations. Introduce who the

         company, or business idea is and what they do. Provide examples

         demonstrating how the company uses these concepts successfully. Are there

         any ways they can improve in these areas? How?
      • Determine how your own personal brand links to the organization's customer

         value proposition. Discuss ways you can integrate a customer value proposition

         and use relationship marketing to position yourself the best. Please share

         examples to illustrate your thoughts and reasoning.
Cite a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

 

Supporting Activity: Price and Value - a customer's perspective

People will almost always have a price point in their mind as to what a product should cost.  They may be wrong, but they still have a price idea.  If a product is not in the price range, the person may not buy the product because it is seen as too expensive or too cheap.   I will use a fairly simple example to make the point....

 

Supporting Activity: Wants or Needs

When discussing marketing, we often use the term "What the customer needs?"  However, do they really need it, or is it a want?  Does it make a difference? Thoughts?

 

Supporting Activity: Environmental Scans

Scans are very important for a company.  They certainly don't want to get myopic in their thinking and outlook.  There are lots of things that can impact a company, its products, and the market place.  It is critical a company takes time, on some regular basis such as yearly, to step back and do an analysis the environment around it and its products.

 

Supporting Activity: How do you Rank them? - the 4 P's?

We are discussing the Marketing Mix of Product, Price, Place and Promotion.  The question for the class is:  How do you rank them from most important and downward? The four are very intertwined, and it is difficult to separate them.  However, give it some thought and provide your response. 

 

Supporting Activity:  What is the definition of Marketing?
What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not.

 

Supporting Activity: Planning and Marketing
Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

 

Supporting Activity:  SWOT Analysis
Define a SWOT analysis. How and why is it used.

 

 

MKT/421 ELEMENTS OF A MARKETING PLAN REPORT
MKT/421 Watch the video case study "Geek Squad: A New Business for a New Environment."
MKT/421 Write a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you).
Answer the following questions for your chosen organization.
• Explain what the specific key environmental forces are that created an 

opportunity for your company.
• Identify if there have been changes in the purchasing patterns of your 

organization's target market in recent years.
• Conduct an environmental scan for your chosen company to identify key 

trends. For each of the five environmental forces (social, economic,
MKT/421 WEEK 2 Solving the Problem: Five-Step Marketing Research Approach Presentation

MKT/421 Week 2 - Brand New Version!

 

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Individual: Solving the Problem:

Five-Step Marketing Research Approach Presentation

Option #1: 16 Slides with Full Speaker Notes!

Option #2: 16 Slides with Full Speaker Notes!

Option #3: 14 Slides with Full Speaker Notes!

Option #4: 12 Slides with Full Speaker Notes!

Option #5: 13 Slides with Full Speaker Notes!

Scenario: You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You've noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization's ability to survive and grow. You have decided to implement the Five-Step Marketing Research Process to help understand the problem and create solution strategies to implement.
Create and Present a 20 minute Microsoft PowerPoint presentation with speaker's notes on the Five-Step Marketing Research Approach detailing how you will use each step to solve the membership issue the local nonprofit charity is facing.
Address the following in your role as marketing manager:
      • Define the Five-Step Marketing Research Approach and discuss the

         importance of research in marketing.
      • Describe each step of the Marketing Research Approach (one slide for each

         step) in detail including its goal, and create an example aligned to the

         scenario above to illustrate how that stage would be implemented toward the

         problem's solution.
      • Define the two types of research data (primary and secondary) this process

         gathers and its pros and cons. Share examples of each type that will be used in

         solving the scenario, how the data will be collected, and the rationale for

         each.
      • Define what it means to differentiate a product or service and provide an

         example to illustrate how the local nonprofit charity in the scenario can use the

         strategy to help increase target market interest.
Cite a minimum of two peer-reviewed sources with one being from the textbook or the University Library.
Format your presentation consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

 

Supporting Activity: Customer needs - do they know what they want?
If a company only considers what customers want, could they wind up lagging behind the market?
On the flip side, what are the dangers of being too far in front of the market place?
Think about that a moment before you respond.  As an example - Where customers wanting the iPod, or did they just want a better Walkman?

 

Supporting Activity: The next big thing in online marketing
What is the next big thing for technology and the internet to impact marketing?  Let me know your thoughts on this question.  I will post some of my thoughts in a couple of days.  A note: I am not just talking about better of what exists, but something new.

 

Supporting Activity: Primary and Secondary Research
There is a balance of primary and secondary research for any company.  A lot can be gathered through secondary information.  However, to get to some key information, the best source is probably primary. What are some positives and negative of each - primary and secondary research?

 

Supporting Activity: Demographics and Psychographics

Please define demographics and psychographics. Then, Identify the demographics and psychographics of products by choosing one of these four product pairs:

• Porsche automobile and Ford pickup trucks

• Dial soap and Neutrogena soap

• Southwest Airlines and American Airlines

• Wal-Mart and Nordstrom

Discuss and identify demographics and psychographics for the product pair you choose.

 

Supporting Activity:  4 P's of Marketing?

Define the 4 P's of Marketing.

 

MKT/421 Strategy and Positioning Analysis Part 1
MKT/421 Week 3 Positioning Presentation
MKT/421 Week 3 Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor's approval of your product or service before beginning this project.

MKT/421 Week 3 - Brand New 2017 Version!

 

Everything listed for Week 3 is Included in Purchase!!

 

Learning Team: Components of a Marketing Plan Part 1:

Product, Target, Strategy, Planning, Positioning, and Brand

Option #1: 1,523 words! A+

Option #2: 1,778 words! A+

Option #3: 1,573 words! A+

Scenario: Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company's launch of a new and unique product/service (not already offered). Your marketing team's mission is to prove to the board of directors and investors through research, strategy development, and reasoning, that this product/service is viable and will meet the
company's goals. In this first half of the project, you will be reporting to the board and CEO about the target, the product's strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and Trends) analysis, and the brand's position in the competitive environment.
Create a company name and decide what real business world industry it operates in.
Create a new and unique (not already offered) product or service the company will be launching.
Obtain your instructor's approval for the team's product or service before beginning this project by having one team member private message the instructor what the team has decided on.
Create a minimum of 1,050-word report covering the following:
      • Describe the organization, who are they, what industry they operate in, their 

          mission and values, as well as what makes them different from other

          organizations.
      • Explain your new and unique product/service and include packaging, labeling,

          and warranty if applicable. How will this add value and differentiate the brand

          and product from the competition, while encouraging the target market to

          buy?
      • Identify your target market and what segmentation criteria you use to identify

          it.
      • Prepare a SWOTT analysis.
      • Identify and describe the top three real business industry competitors for your

         company and how your company's brand is positioned in comparison.
Cite a minimum of three peer-reviewed sources. One must come from the course textbook or videos and one from the University Library.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

 

Individual: Mapping the Product Life Cycle (PLC) Presentation

Option #1: 12 Slides with Speaker Notes!

Option #2: 13 Slides with Speaker Notes!

Option #3: 12 Slides with Speaker Notes!

Option #4: 16 Slides with Speaker Notes!

Option #5: 12 Slides with Speaker Notes!

Scenario: You currently work as the marketing manager of your favorite company / organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product to thrive for as long as possible. At each stage, you assess changes you need to make to the product, price strategy, as well as competition and profit.

Create and Present a 20 minute Microsoft PowerPoint presentation with speaker's notes covering the following criteria:
    • Define and discuss the PLC concept and its importance to marketing managers.
    • Define and discuss what role pricing strategy has in marketing and how

        marketing managers decide what strategy to use.
    • Describe the company/organization and product/service you are using.
    • Create one slide for each of the four stages of the PLC describing the stage and

        analyzes the implications each stage may have on price, strategy, product,

        competition, and profit for your selected product/service. Use the product /  

        service you selected to illustrate each stage as it is discussed with original

        examples.
    • Summarize the approach and discuss the warning signs that may require

       adjustments.
Format your presentation consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

 

Supporting Activity: Marketing a product vs a service
"I don't sell a product, I am a service provider!"  How is marketing different for a service, as opposed to marketing a product? What are your thoughts?

Supporting Activity: How much customer service is enough?
Below is a question that has to be something every company has to consider.  When you respond to the question, think as a company and not a consumer.  I think you will find the answer may not be an easy one.  Think about it before you respond.

How much customer service is enough?

 

Supporting Activity: Why new and improved for an existing product?
Since we have the topic of Product Life cycle, I thought this would also be a good, related topic to have. What are your thoughts? Why come out with new and improved?  Why not a new product?

I look forward to your observations.  This might tie into another conversation we are having this week. Hint!  I will post some thoughts later this week.

 

Supporting Activity: Managing the brand "person"
One way to avoid potential issues with the idea of branding with a person is to use a cartoon or animated character.  The GEICO gecko is one we see often.  Tony the Tiger for Frosted Flakes is another good example.  We can probably add Mickey Mouse to this list as well.  This is a created celebrity, and of course, not a real person. Therefore, you don't run into those problematic issues with people...  

 

 

MKT/421 Strategy and Positioning Analysis Part 2
MKT/421 Marketing Research Report
MKT/421 Learning Team: Strategy and Positioning Analysis Part 2
Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis.
Develop a 2,100-word analysis that includes:

MKT/421 Week 4 - Brand New Version!

 

Everything listed for Week 4 is Included in Purchase!!

 

Learning Team: Components of a Marketing Plan Part 2: Price, Promotion,Environment, and the Concept to Commercialization Process Presentation

Option#1 = Paper & Presentation with Full Speaker Notes! A+ Work!

Option#2 = Paper & Presentation with Full Speaker Notes! A+ Work!

Scenario: Using the same organization and product/service you used in the Week 3 learning team assignment and the same scenario, you will be presenting the following analyses to the board of directors and stakeholders. They will be using these analyses to make their final decision on how, and if, to launch your company's new and unique product/service.
Create and Present a 45 minute Microsoft PowerPoint presentation with speaker's notes analyzing the following:
      • Conduct an environmental scan for your company focusing on the key

          external forces the company is likely to be impacted by and what actions they

          will need to take to overcome them.
      • Select and describe the price strategy your company will use to launch its

         product or service. Why is that strategy the best choice and will it need to be

         adjusted over the duration of the Product Life Cycle? Why or why not?
      • Select four of the following methods and explain how they should be used by

         your company. Explain the reasoning why they align best with your target

         segment and product:
           • Advertising
           • Public relations
           • Traditional Digital marketing
           • New Digital marketing techniques (describe)
           • Sales promotion
           • Direct marketing
           • Event marketing
           • Outdoor
           • Analyze how your company will implement the New-product
Development Process (seven stages) to bring your product or service from concept to commercialization.
Cite a minimum of three peer-reviewed sources.At least one source should be from the course materials and at least one source from the University Library.
Format your presentation consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

 

Individual: Distribution Channel Article Review

Option #1 -  1,348 words!

Option #2 -  1,747 words!

Option #3 -  1,117 words!

Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your
conclusion.
Select an article from the University Library that is less than five years old on the role of distribution channels in marketing.
Compose a 1,050-word article review covering the following:
    • Define what a distribution channel is and discuss why it is important to the

       marketing process.
    • Discuss the differences between direct and indirect distribution channels.
    • Introduce the article and its author(s) and give a brief summary of its

        core message(s).
    • Analyze the relationship distribution channels have to maintaining a

       satisfied target market.
    • Compare and contrast similarities and differences in distribution strategies for

        online versus brick and mortar businesses. Use examples from a company you

        admire or your own work life examples to illustrate your points.
    • Recommend distribution strategy(ies) for the company and what reasoning led

       you to conclude this was the best solution.
Cite a minimum of two peer-reviewed sources with one being the article from the University Library.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

Supporting Activity: Competitive Intelligence

What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

Supporting Activity: Commercials and Target Markets 
A quick assignment that will be easy to do.  Plus, it can help with participation!!

Watch a TV commercial some time of the next couple of days.  Then, in your response, answer these questions.

  • What was the product in the TV commercial?
  • What was the time of the day of the commercial?
  • Who do you feel was the target market? (Everyone is not the correct answer. All other answers are valid!)
  • Why did you choose that target market?

Supporting Activity: V-commerce 
I thought I would try a fun exercise for the class - hopefully.

   • What is the most unusual vending machine product offering you have seen?

 

Supporting Activity: Not all mobile sites are the same 
The headline probably doesn't surprise you, but let me explain what I mean. Essentially, not all mobile access are really designed for mobile capabilities.  This is less of a problem now because of the demand for mobile apps.  The range of mobile capabilities range from accessing a web site on your smart phone to total mobile capabilities...

MKT/421 Week 5 The Entrepreneurial Marketing Manager
MKT/421 WEEK 5 FINAL EXAM
MKT/421 Week 5 The Entrepreneurial Marketing Manager

MKT/421Week 5 - Brand New 2017 Version!

 

Everything listed for Week 5 is Included in Purchase!!

 

Signature Assignment: The Entrepreneurial Marketing Manager

Option #1 -  1,133 words!

Option #2 -  1,096 words!

Option #3 -  1,029 words!

Option #4 -  1,481 words!

Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.
Develop a 1,050-word analysis addressing the following:
    • Describe your organization's mission, vision, and values.
    • Explain how these values will be aligned to your own personal brand identity,

        ethics, and values when doing business, planning strategies, and solving

        problems.
    • Discuss at least two concepts from class that are elements of a marketing plan

       and are important tools to your entrepreneurial business' success. Discuss how

       the concepts help align the organization's values with your values. Explain the

        reasoning leading to these conclusions.
    • Select two of the following departments and explain marketing's role in

        coordinating their distinct functions:
    • Distribution
    • Customer Service
    • Advertising and Public Relations
    • Research and Design
    • Sales
    • Operations or Manufacturing
    • Compare and contrast how culture is likely to impact domestic marketing

        strategies versus what the company may encounter when doing business

        abroad such as cultural norms, economics, politics, and legal systems.
    • Explain the actions the company can take to ensure that it evolves

        with the target at home and the countries it does business in.
    • Discuss any emerging marketing trends that may affect your business.
Cite a minimum of two peer-reviewed sources with one being

 

Supporting Activity: Entering Foreign Markets 

What are some factors companies need to consider before attempting to enter foreign markets?

A common adage is that if you want to start a business, think about something that interests you (you will need to have a passion) and look for gaps, something you think is missing.

So for the fun of it:

   • What interests you?  Why would you want to start a business in that area of

       interest?

   • What do you see as a gap that you can fill with your business?

 

Supporting Activity: Finding a gap or a niche market

A common adage is that if you want to start a business, think about something that interests you (you will need to have a passion) and look for gaps, something you think is missing.

So for the fun of it:

     • What interests you?  Why would you want to start a business in that area of

          interest?

     • What do you see as a gap that you can fill with your business?

Don't worry, I am not looking for a full analysis and business/marketing plan.  Just an exercise to think about how product ideas come about.

 

Individual: Final Examination
Complete the Final Examination.
You are allowed one attempt to complete the exam, which is timed and
must be completed in 3 hours. Results are auto graded and sent to your
instructor.

 

Final Exam Set #1 (Note: May not be in the same order)

  1. There is no single “generic” marketing plan that can apply to all organizations or all institutions.  Rather, the specific format for a marketing plan for an organization depends on the following: the industry, the kind and complexity of the organization, and
  2. Customer value refers to:
  3. Neuromarketing is becoming more important in marketing as experts realize that traditional research methods such as focus groups and surveys may not be enough to understand what drives consumer purchase behavior due to:​
  4. Which of the following transactions occurred in the marketspace?
  5. Advertising, personal selling, sales promotion, public relations, and direct marketing are marketing communications alternatives that make up a firm’s
  6. At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child.  This type of consumer or safety test occurs during the __________ stage of the new-product process.
  7. Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process.
  8. What is meant by “accelerating the process?”
  9. While pricing objectives frequently reflect corporate goals, pricing constraints often relate to:​
  10. Online retail purchases by consumers can be the result of several very different approaches, which include: (1) paying dues to become a member of an online discount service; (2) participating in an online auction; (3) going directly to online malls; and (4) _______.
  11. Marketing refers to:
  12. The initial step in the strategic marketing process is to begin planning by conducting a _______.​
  13. Marketing research refers to:
  14. The product life cycle refers to
  15. Variables such as location, the North American Industry Classification System (NAICS) code, and type of buy are all examples of ways to:
  16. Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store.  He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a _______.
  17. In the nonprofit world of the performing arts, box office technology has essentially remained the same since the 1980s.  A company called Tessitura is trying to change that.  Tessitura is able to track every transaction with its patrons in one database.  The information collected includes ticket purchases, fund-raising, volunteering, and gift shop purchases that will help symphonies, operas, and theaters develop customer profiles in order to tailor their sales messages to specific individuals.  In other words, Tessitura will allow arts groups to engage in:
  18. The term branding refers to __________.
  19. A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
  20. A global marketing strategy refers to:
  21. Which of the following conditions are necessary for marketing to occur?
  22. What is the marketing objective for the growth stage of the product life cycle?
  23. Relationship selling refers
  24. In personal branding, the “price” component of the marketing mix refers to:
  25. ​Computer-based networks that trigger actions by sensing changes in the real or digital world are known as:
  26. Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as:
  27. Environmental scanning refers to:
  28. The study of similarities and differences among consumers in two or more nations or societies is referred to as
  29. Four trends in the past decade have significantly influenced the landscape of global marketing.  One of them is:
  30. The goal of a SWOT analysis is to:

Final Exam Set #2

  1. The study of similarities and differences among consumers in two or more nations or societies is referred to as           .
  2. While pricing objectives frequently reflect corporate goals, pricing constraints often relate to:
  3. Neuromarketing is becoming more important in marketing as experts realize that traditional research methods such as focus groups and surveys may not be enough to understand what drives consumer purchase behavior due to:
  4. At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer or safety test occurs during the      stage of the new-product process.
  5. In the nonprofit world of the performing arts, box office technology has essentially remained the same since the 1980s. A company called Tessitura is trying to change that. Tessitura is able to track every transaction with its patrons in one database. The information collected includes ticket purchases, fund-raising, volunteering, and gift shop purchases that will help symphonies, operas, and theaters develop customer profiles in order to tailor their sales messages to specific individuals. In other words, Tessitura will allow arts groups to engage in:
  6. Which of the following transactions occurred in the marketspace?
  7. The term branding refers to        .
  8. Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as:
  9. What is meant by “accelerating the process?”
  10. Four trends in the past decade have significantly influenced the landscape of global marketing. One of them is:
  11. A global marketing strategy refers to:
  12. Marketing refers to:
  13. In personal branding, the “price” component of the marketing mix refers to:
  14. Variables such as location, the North American Industry Classification System (NAICS) code, and type of buy are all examples of ways to:
  15. Environmental scanning refers to
  16. Advertising, personal selling, sales promotion, public relations, and direct marketing are marketing communications alternatives that make up a firm’s           
  17. The initial step in the strategic marketing process is to begin planning by conducting a        .
  18. The product life cycle refers to           .
  19. Which of the following conditions are necessary for marketing to occur?
  20. Marketing research refers to:
  21. Relationship selling refers to:
  22. A           is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
  23. What is the marketing objective for the growth stage of the product life cycle?
  24. Customer value refers to:
  25. There is no single “generic” marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for an organization depends on the following: the industry, the kind and complexity of the organization, and  .
  26. Online retail purchases by consumers can be the result of several very different approaches, which include: (1) paying dues to become a member of an online discount service; (2) participating in an online auction; (3) going directly to online malls; and (4)          .
  27. The goal of a SWOT analysis is to:
  28. Computer-based networks that trigger actions by sensing changes in the real or digital world are known as:
  29. Developing a pool of concepts to serve as candidates for new products is the              stage of the new-product process.
  30. Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store.  He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually

Final Exam Set #3

  1. Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to achieve a rapid return on its investment. It probably should set a      pricing objective.
  2. an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n):
  3. The advantages of working with an intermediary usually increase when there is:
  4. When a company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products, what type of statement is this?
  5. According to the concept of social responsibility, a firm has a duty to:
  6. Clearwater Office Supply sells frequently purchased office supplies to businesses in a metropolitan area. It is a well-established company with a large share of the market. Its promotion should probably focus on:
  7. The main difference between a "marketing strategy" and a "marketing plan" is that:
  8. More than 600,000 loyal customers signed up in advance to purchase the iPhone4 in an Apple store the first day it was available for sale in the
  9. U.S. What type of response behavior were these Apple followers demonstrating?
  10. Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses:
  11. In which quadrant of the SWOT analysis tool does the following fit? A firm is in a fast-growing industry.
  12. The sales analysis of a product revealed that profits were highest when it was initially introduced into the market with a high selling price. However, the price was gradually reduced as it started facing competition as substitutes entered the market. This is an example of a(n)           .
  13. David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs. He encourages consumers to "…try my 8- pound Oreck vacuum for free for 30 days," and to return it if they aren't satisfied. He then provides an easy-to-remember toll-free telephone number that consumers can use to place orders. Regarding the AIDA model, the free-trial period and availability of a toll-free number are devices used mainly to:
  14. Which of the following is true of direct distribution?
  15. The three basic sales tasks are:
  16. The primary purpose of branding is:
  17. Tammi Soloft has itchy eyes and a stuffy nose, and suddenly becomes aware of many TV ads for allergy products that she never noticed before. This illustrates:
  18. In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to balance the needs of its buyers with the interests of sellers?
  19. Which of the following is a common cause of new product failures?
  20. Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:
  21. From the perspective of macro-marketing, e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because:
  22. The main difference between the "marketing department era" and the "marketing company era" is:
  23. Behavioral targeting:
  24. In the 1990s, DVDs replaced audiocassettes and floppy disks as the storage media of choice for music and computers. At which stage of the product life cycle is the DVD today?
  25. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:
  26. Compared with other approaches to business, the marketing concept is distinct in that it:
  27. When new product ideas are chosen based on ratings and comments from customers, this process is called                                    .
  28. A useful tool for organizing the competitor analysis is:
  29. Most firms in the business world set their prices using:
  30. A producer might use a "pulling policy" rather than a "pushing policy" if:

 

Final Exam - Set #4 (Additional Exam Questions)

  1. Which of the following statements best describes the modern view of marketing?
  2. Predicting what types of bicycles different customers will want and deciding which of these
  3. For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:
  4. To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:
  5. Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at
  6. Which of the following statements regarding marketing strategies is FALSE?
  7. Which of the following is true?
  8. The four Ps of a marketing mix are:
  9. A firm's marketing mix decision areas would NOT include:
  10. Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding of the fruit juices. These decisions would fall under which variable of the marketing mix?
  11. When one considers the strategy decisions organized by the four Ps, branding is related to packaging as:
  12. The    area of the marketing mix is concerned with decisions about getting the right product to the target market when and where it is wanted.
  13. The main difference between a marketing strategy and a marketing plan is that:
  14. Which of the following would probably NOT be in a proposed marketing plan?
  15. A marketing plan is:
  16. Marketing strategy planners should recognize that:
  17. Good marketing strategy planners know that:
  18. Target marketing, in contrast to mass marketing,
  19.                is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
  20. Clustering techniques applied to segmenting markets
  21. The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:
  22.                                        utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions.
  23. Procedures that develop and analyze new information to help marketing managers make decisions are called:
  24. A               is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions.
  25. Marketing research which seeks structured responses that can be summarized is called:
  26. When focus group interviews are used in marketing,
  27. One of the major disadvantages of the focus group interview approach is that
  28. Which of the following statements about consumer products is true?
  29. The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source?
  30. The attitudes and behavior patterns of people are part of the
  31.                is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
  32. Which is the first step in market segmentation?
  33. The first step in market segmentation should be:
  34. Tom and Sally Jones are preparing to purchase a new car. He currently has a Toyota Camry and she has a Honda Accord. They now have two children under age 5, so they plan to trade in Sally's car to purchase a minivan. Sally and Tom decided on a Honda Odyssey because Sally is familiar with Hondas and thinks they are very reliable. In this purchase situation, Tom and Sally's family life cycle stage is a
  35. The product life cycle:
  36. The product life cycle has four stages. Which of the following is NOT one of these?
  37. Which of the following observations concerning the market maturity stage is NOT TRUE?
  38. During the market introduction stage of the product life cycle:
  39. Cargill, Inc. is finally earning a profit on the unique product it introduced 6 months ago. Cargill's advertising is both informative and persuasive. Much money is being spent on Place development. There is little price competition, although several competitors have come out with reasonable imitations. Total industry sales and profits are both rising. In which stage of the product life cycle is Cargill operating?
  40. Noise (in the traditional communication process) refers to:
  41. While watching a television program, Liza gets a phone call just as a commercial is starting. She presses the mute button on the television's remote control and takes the call, so she pays no attention to the commercial. In terms of the communication process, the telephone call is an example of:
  42. A producer using very aggressive promotion to get final consumers to ask intermediaries for a new product has:
  43. A producer using normal promotion efforts—personal selling, sales promotion, and advertising—to help sell a whole marketing mix to possible channel members has:
  44. Integrated direct-response promotion:
  45. Which of the following statements about positioning is NOT TRUE?
  46. When segmenting broad product-markets, cost considerations tend
  47. When a company grows globally, this is an example of:
  48. Which of the following is NOT a trend affecting marketing strategy planning in the area of international marketing?
  49. A   is a market with very similar needs and sellers offering various close substitute ways of satisfying those needs.
  50. Which of the following is a key trend affecting marketing strategy planning?
  51. It is usually the     job, perhaps with help from specialists in technology, to decide what types of sales technology tools are needed and how they will be used.
  52. Identify the incorrect statement about sales promotions.
  53. Which of the following is a key trend affecting marketing strategy planning?
  54. The future poses many challenges for marketing managers because: