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VCT/236 Intro to Image Editing & Formatting Week 1 Individual Assignments Good Design, Bad Design, and How to Fix it (9 Pages!!) Word Count: 873 words includes PSD file = A+ Work! BONUS PSD FILE INCLUDED - A .psd Photoshop file shown below is included in this Tutorial so you can make your own changes to the design before turning it in. Select two images from the Internet: one you consider to be designed well and another you consider to be poorly designed. The images may be banner, online advertisements, or graphics on a site. Write a 1- to 2-page summary that evaluates the images you have selected. Explain why one image demonstrates effective design and why the other demonstrates ineffective design. Consider at least two of the following aspects of visual design: • Color • Contrast • Symmetry and asymmetry • Balance • Alignment • Proximity • Visual hierarchy • Typography Explain how you would improve the poorly-designed image using Adobe Photoshop. Cite the images consistent with APA guidelines. Include a link to each image or the image file in your assignment submission. Submit your assignment to the Assignment Files tab. Supporting Activity: Contrast and Tonal Range Write a short answer response that addresses the following: Describe the importance of contrast and tonal range when optimizing images. Supporting Activity: Image Compression Describe why image compression is important and how it can be used to store files on the Internet. Supporting Activity: Image Editing Software What programs are available for editing images? Research the Internet to locate three different examples of image editing software applications. One should be freeware or shareware. Compare and contrast the features, advantages and disadvantages of the three applications.


VCT/236 Intro to Image Editing & Formatting Week 2 Individual Assignments Pros, Cons, and Legal Issues Draft Word Count: 1,503 words = A+ Work! Based on your Week Two Learning Team Collaborative discussion, write a 2- to 3-page paper that includes the following: • The pros and cons of outsourcing the photography to a professional photographer. • The pros and cons of creating the infrastructure to take the photographs in-house. • The legal issues that may be encountered and how they should be handled under the in-house and outsourced models. Format your paper according to APA guidelines. Submit your assignment using the Assignment Files tab above. Individual: BANNER / Photo Manipulation Adobe Photoshop .psd file Included!! The individual assignments in this course build upon each other to design and develop an image banner that can be used as a website masthead or for other electronic and print publications, such as report covers. This assignment is due in Week Four. Review a company website to determine the style and message this client is trying to depict. Select a non-copyrighted photograph that communicates this message appropriately. Include an image citation for your photo. Compare the original photo to the following techniques: • Optimize the original photo for the web, and save the optimized photo. Place the optimized photo on a PowerPoint slide with your description and file information. • Crop and resize the photo. Place the cropped photo on a PowerPoint slide with your description and file information. • Retouch the cropped photo using a correction or color adjustment tool. Place the retouched photo on a PowerPoint slide with your description and file information. Create a PowerPoint presentation that compares the original image and file information to three different image editing techniques. List the file format, the file size, and the image resolution on each slide. Include a brief description of your technique and any tools used. Submit your assignment using the Assignment Tab above. Supporting Activity: Tool Selection Explain some techniques for making good selections when editing an image. What are some common problems developers confront when attempting to use selection tools? Supporting Activity: Changing Images What are some examples of photos or industries that typically retouch or change images? Why would you want to manipulate an image? What are some examples of photos or industries that do not normally retouch the images? Why would you not want to manipulate an image? BONUS FILES INCLUDED IN WEEK 2 TUTORIAL PURCHASE CITY OF KELSEY - BANNER Review the City of Kelsey website to determine the style and message this client is trying to depict. Select a non-copyrighted photograph that communicates this message appropriately (this can even be a photo that you have taken yourself). Include an image citation for your photo. Compare the original photo to the following techniques: Optimize the original photo for the web, and save the optimized photo. Place the optimized photo on a PowerPoint® slide with your description and file information. Crop and resize the photo. Place the cropped photo on a PowerPoint® slide with your description and file information. Retouch the cropped photo using a correction or color adjustment tool. Place the retouched photo on a PowerPoint® slide with your description and file information. Create a simple PowerPoint presentation that compares the original image and file information to three different image editing techniques. List the file format, the file size, and the image resolution on each slide. Include a brief description of your technique and any tools used. You should ideally end up with four slides – the original photo and three comparison images.


VCT/236 Intro to Image Editing & Formatting Week 3 Individual Assignments Equipment and Impact Paper Word Count: 763 words! = 5 Pages! Based on your Week Three Learning Team Collaborative discussion, write a 2- to 3-page paper that includes the following: • What equipment would be required and what costs would be incurred? • How would the photography influence the day-to-day store operations under each model? Format your paper according to APA guidelines. Submit your assignment using the Assignment Files tab above. Individual: Banner Adobe Photoshop .psd file Included!! This week's assignment will incorporate last week's optimized photo into a banner using layers. Create a background on a canvas that is 675 x 150 pixels. Place the optimized photo from Week Two on a new layer. Blend the transition between the background layer and the photo layer using gradients, feathering, transparency, or blurs. Add another graphic element on a third layer. Practice the principles of good composition, such as purpose, balance, color, alignment, and so on. Submit the banner as a JPEG file that is less than 200KB. Cite the incorporated photo from the previous week, in addition to this week's selected graphic. Supporting Activity: Font Selection What impact does font selection have on readability? Supporting Activity: Transforming Digital Files Describe the steps required to transform a raw digital file. How could objects, masks, or shapes be used to enhance the resulting image? BONUS FILES INCLUDED IN WEEK 3 TUTORIAL PURCHASE CITY OF KELSEY BANNER This week’s assignment will incorporate last week’s optimized photo into a banner using layers. Create a background on a canvas that is 675 x 150 pixels. Place the optimized photo from Week Two on a new layer. Blend the transition between the background layer and the photo layer using gradients, feathering, transparency, or blurs. Add another graphic element on a third layer. Practice the principles of good composition, such as purpose, balance, color, alignment, and so on. Submit the banner as a JPEG file that is less than 200KB. Cite the incorporated photo from the previous week, in addition to this week’s selected graphic.


VCT/236 Intro to Image Editing & Formatting Week 4 Individual Assignments Frequency and Potential Uses Word Count: 1,355 words! 7 Pages! = A+ Based on your Week Four Learning Team Collaborative discussion, write a 2- to 3-page paper that includes the following: • How often new photographs should be taken under each model. • The potential uses of the photographs and those implications under each model. Format your paper according to APA guidelines. Submit your assignment using the Assignment Files tab above. Individual: Finalize Banner Adobe Photoshop .psd file Included!! This week's assignment will complete the banner. Incorporate the design elements already established by the client, such as their logo, color scheme, motto, etc. Add a logo to the banner. Remove the background, or make this layer a transparent GIF. Add legible text to the banner, reflecting the message of the client. Submit the final banner as a JPEG that is 675 x 150 pixels and less than 200KB. Cite the incorporated photo, graphic, and the logo. Supporting Activity: Filters and Masks Describe how filters and masks can be used by organizations to embellish the graphics embedded in their website. Supporting Activity: Masks, Mattes, and Layers Discuss the relationship between masks, mattes, and layers. Supporting Activity: Using Traditional Techniques and Materials How can traditional art techniques and materials be simulated in electronic art and images? BONUS FILES INCLUDED IN WEEK 4 TUTORIAL PURCHASE CITY OF KELSEY BANNER This week’s assignment will complete the banner. Incorporate the design elements already established by the client, such as their logo, color scheme, motto, etc. Add the City of Kelsey circular logo to the banner. Remove the white background, or make this layer a transparent GIF. Add legible text to the banner, reflecting the message of the client. Submit the final banner as a JPEG that is 675 x 150 pixels and less than 200KB. Cite the incorporated photo, graphic, and the Kelsey logo. NOTE: You can use any logo you want from the City of Kelsey website. However, here is how to get to the actual zip file you can download. Go to the Virtual Organizations link found on the Materials page and follow this path… Virtual Organizations --> Government tab (City of Kelsey) --> City Government tab --> City of Kelsey Seal (Graphic) (28 KB)


VCT/236 Intro to Image Editing & Formatting Week 5 Individual Assignments Individual: Image Editing Careers Write a 1- to 2-page paper discussing what professional organizations might you join, and websites might you visit, that would provide insight into a career that includes responsibility for editing images? Submit your assignment using the Assignment Tab above. Supporting Activity: Creating an Effective Website Word Count: 396 words! How can images and image editing be used to create an inexpensive but effective Web site? Supporting Activity: Digital Watermarking Word Count: 273 words! Discuss the advantages and disadvantages of digital watermarking. BONUS FILE INCLUDED IN WEEK 5 TUTORIAL PURCHASE Overview of Learning Team Assignment: Kudler Fine Foods Executive Presentation Kudler Fine Foods has used commercial stock photography brokers for the images on its Internet site and for its print advertising. Kathy Kudler says she’s proud of the fresh, organic products she is selling and wants to show the actual products for sale in the stores’ advertising. In addition, she says she wants to showcase actual store displays and feature store employees in the ad campaigns. The Learning Team will analyze the pros and cons of outsourcing the photography to a professional photographer or creating the infrastructure to take the photographs in-house. The team will prepare an 8- to 10-page paper that discusses their analysis and sets forth their recommendation. The team will also prepare a Microsoft® PowerPoint® presentation of the project. In performing the analysis, the Learning Team should consider: • The pros and cons of outsourcing the photography to a professional photographer. • The pros and cons of creating the infrastructure to take the photographs in-house. • Legal issues and how they would be handled under the in-house and outsourced models. • If done in-house, what equipment would be required and what costs would be incurred. • How the photography would impact the day-to-day store operations under each model. • How often new photographs could be taken under each model. • The potential uses of the photographs and those implications under each model.

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