MKT/441 Week 1

Everything listed for Week 1 is Included in Purchase! A+ Work!

Option #1 Word Count: 846 words! A+ Work!

Option #2 Word Count: 764 words! A+ Work!

Option #3 Word Count: 741 words! A+ Work!

Select a Fortune 500 company in which you are interested.
Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected company's management team.
Address the following in your paper:
      • Define market research.
      • If your selected company uses marketing research, identify the different types of

          marketing research it uses and describe the importance of that research to the

          company using the provided template.
      • If your selected company does not currently use marketing research, describe the

          different types of marketing research that would be beneficial to the company.
Format your paper consistent with APA guidelines.
Click on the Assignment Files tab to submit your assignment.

MKT/441 Week 2

Everything listed for Week 2 is Included in Purchase! A+ Work!

Option #1 Word Count: 756 words! A+ Work!

Option #2 Word Count: 754 words! A+ Work!

Option #3 Word Count: 945 words! A+ Work!

Option #4 Word Count: 672 words! A+ Work!

Select an organization with which you are familiar. This organization is the basis for your Market Research Implementation Plan.
Obtain your instructor's approval for this organization before beginning this project.
Select a scenario from the following list:
      • An organization is planning to introduce a new product or service in another

          country.
      • An organization is considering introducing a new product or service.
      • An organization is considering launching a new business unit.
      • An organization is considering pursuing a new geographical market.
      • An organization is considering adjusting the pricing of an existing product or service.
      • An organization is considering enhancing an existing product or service to meet

          expanding customer needs.
      • An organization wants to evaluate its perceived customer service.
Write a 525- to 700-word detailed outline of your Market Research Implementation Plan in which you address the following:
      • Describe your selected organization and scenario.
      • Based on your selected scenario, identify the detailed areas in which market

          research is needed - such as population, target market, and per capita - and

          describe their importance to the organization in the selected scenario.
      • Develop an outline with headings and a brief paragraph for each of the sections

          that you anticipate having in your final Market Research Implementation Plan. You

          may decide to change these sections in future weeks.
Format your outline consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

MKT/441 Week 3

Everything listed for Week 3 is Included in Purchase! A+ Work!

Learning Team: Market Research Implementation Plan: Research Design

Option #1 Word Count: 1,516 words! A+ Work!

Option #2 Word Count:    984 words! A+ Work!

Option #3 Word Count: 1,040 words! A+ Work!

Option #4 Word Count:    702 words! A+ Work!

Write a 525- to 700-word paper in which you examine the applicability of different marketing research tools to the scenario that you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline.
Address the following in your paper:
      • Describe your business scenario.
      • Explain secondary market search considerations and apply them to the selected

          scenario.
      • Discuss the research design used in your project, such as qualitative, quantitative, or

          mixed.
      • Develop at least one data collection instrument to address your market research

          scenario.
Format your paper consistent with APA guidelines.
Click on the Assignment Files tab to submit your assignment.

Individual: Instruments with Various Measurement Scales Worksheet

Word Count: 1,241 words! A+ Work!

Complete the Instruments with Various Measurement Scales Worksheet.
Click on the Assignment Files tab to submit your worksheet.
Supporting Material: Instruments with Various Measurement Scales Worksheet.

MKT/441 Week 4

Everything listed for Week 4 is Included in Purchase! A+ Work!

Learning Team: Market Research Implementation Plan: Final Plan

Option #1 Word Count: 2,565 words! A+ Work!

Option #2 Word Count: 1,385 words! A+ Work!

Option #3 Word Count: 2,122 words! A+ Work!

Option #4 Word Count:    866 words! A+ Work!

Write a 525- to 700-word Market Research Implementation Plan based on the scenario you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline.
Continue and revise the previous paper to address the following in your plan:
      • Describe your business scenario.
      • Explain secondary market research concerning and applied to the selected

         scenario.
      • Discuss the research design used in your project, such as qualitative, quantitative, or

          mixed.
      • Develop at least one data collection instrument to address your market research

          scenario.
     • Recommend sampling procedures for the implementation of the instruments.
     • Create figures and tables to demonstrate marketing information.
     • Develop a timeline for implementation
     • Create an Executive Summary to place at the beginning of the plan.
Format your paper consistent with APA guidelines.
Click on the Assignment Files tab to submit your assignment.

Option #1 Word Count:    616 words! A+ Work!

Option #2 Word Count:    629 words! A+ Work!

Option #3 Word Count:    571 words! A+ Work!

Option #4 Word Count:    651 words! A+ Work!

Option #5 Word Count:    543 words! A+ Work!

Resources: The Market Research Toolbox, Ch. 11, The Market Research Toolbox, Ch. 14, and 15-minute Oil Change Data Set
Scenario: An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to the company's market research consultant.
Using raw data, determine two descriptive statistics regarding the oil change company that can be used to attract customers.
Write a 525- to 700-word paper in which you:
      • Explain the descriptive statistics determined and their direct use in attracting

          customers.
      • Analyze additional information needed to develop a better marketing strategy.
      • Assess how you would collect this additional information.
Format your paper consistent with APA guidelines.
Click on the Assignment Files tab to submit your assignment.

MKT/441 Week 5

Everything listed for Week 5 is Included in Purchase! A+ Work!

Individual: Customer Flow and Revenue Presentation
Scenario: Select a Fortune 500 company of your choice, and look for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company's market research consultant.
Prepare a 7- to 10-slide Microsoft PowerPoint presentation, with speaker notes.
Address the following in your presentation:
      • Provide four facts about the company using descriptive statistics.
      • Conduct market research to determine additional business opportunities.
      • Recommend two marketing strategies based upon the additional secondary

          research you conducted.
Format your presentation consistent with APA guidelines.
Click on the Assignment Files tab to submit your presentation.